Kit Set Cpl

Kit Set Cpl

How to sell advertising space for banner advertising – 5 Tips

Here are five important factors that must be taken into account to obtain benefits your website or blog with private advertising Banner:

1. Finding Advertisers

You can find himself advertisers or to your list of Advertising Space for sale at an auction website Banner.

Meet advertisers themselves:

  • The most common sites you want to advertise with you would be directly relevant to your target audience;
  • The sites that are advertising with competitors are a good start. You can also contact sites that are advertising on these sites.
  • You will need to contact each potential customer, one by one with a professional email asking if they are interested in buying advertising space on your site. The email must include an attachment or a link to your media kit, including analysis, prices and descriptions of your website.
  • Customize e-mail indicating where the web page and why you think you would be willing to advertise with your site. You will not receive a favorable response AA standard e-mail and impersonal.
  • Keep track of who has contacted and their response.
  • Remember to track a e-mail and offer some good deals to be noticed

Advertising Space for sale:

  • Sell Ad Space an auction site to save the trouble of searching individual advertisers one by one;
  • The auction web ad space allowed to list their space along with detail and analyzes its website. You can set a specific amount of repurchase or putting the ad space for auction;
  • Potential buyers can contact you direct and offers;
  • You can create a store that displays all the ad space you have available, basic information about your website, your acceptance of standards, specifications for ads, analysis and all I want.

2. Positioning, Quality and Quantity

What advertisers look for:

  • Positions up top (where their banner ads appear without viewers need to scroll down to view)
  • Enlarge Banners (The larger, more may be charged);
  • The larger ads are more readable and tend to perform banners better than vertical;
  • Not too many competing ads on the same site (large volumes of space occupied by the other advertisers on your site deprived of their web quality)
  • Its traffic is only an indicator of the value of advertising space. Many advertisers looking to reach specific target audiences in its niche prefer to advertise on a site directly related to a site with huge traffic, but nothing significant.

3. Method costing

How should I charge? Here are the method of how to charge for ads Space:

  • Pay Per View Click (PPC) – the advertiser pays the agreed amount each time a viewer clicks on an advertisement;
  • Cost per thousand impressions (CPM) – an amount will be charged for every thousand times the ad is going to on its website;
  • Pay Per Action (PPA) / Cost Per Lead (CPL) – the payment is made each time you click the ad and the client undertakes any approval action (such as registering, subscribing or making a purchase);
  • Cost per hour – this is the most favorable costs for private ad sales. Sponsors simply pay for your ad is displayed in its slot for a period of time (eg one in the morning, month or quarter);
  • Most publishers do not provide costing methods that depend on events or actions carried out (as income is too dependent on the quality of the banner ad and the offer contained in it). In addition, more information is needed to carry out such campaigns.

4. Ad Specifications

Before placing the advertising space for sale, you should consider advertising requirements and specifications creative, in particular:

  • to preaching;
  • Maximum file size;
  • Animation constraints (for Example: Maximum circuit, the maximum time animation);
  • Preferred / Format permitted;
  • Flash requirements;
  • Video requirements (eg, loaded with sound, the activation of overturning, maximum uptime, the Stop icon visible, Who pays the cost of service additional short bursts);
  • Expandable creative specifications (eg maximum size, file size, animation constraints, user-initiated, button closure, delayed expansion, additional costs serving);
  • Adaptation of content (eg no adult material.)

5. Analytics

You should prepare a file. Pdf or image from your website analytics.

There are several aspects to the sale of advertising space. With many choices to make, some site owners just take the easy way out and put your space in the hands of an advertising network, where profits are scarce and sometimes waste inventory is sold due to the abundance of supply. When done effectively, direct marketing Banner Advertising can be very profitable and worth worthwhile.

About the Author

Co-founder of Bidswamp.com, a Banner Auction website where publishers can list and sell Ad Space directly to advertisers.

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